Chapter 1 of 8 · 4 practices · 4 min · 3-question quiz
Understand what a developer brand is
Your brand is your reputation made visible. Before you change anything, understand what it is, what it is for and what people currently see.
Start: Treat your brand as your reputation, not a logo or a follower count4 practices in this chapter
- 1Treat your brand as your reputation, not a logo or a follower countFor a developer, a personal brand is the short answer someone gives when asked "what is she like to work with?" or "what is he good at?". It is made of three things: What you are known for: a stack…
- 2Decide what you want your brand to do for your careerA brand is a tool, so start with what it is for. Different goals need different effort: Write your goal in one sentence, for example "Get a backend role at a product company within a year". Every…
- 3Search for yourself the way a hiring manager wouldBefore improving your brand, see what already exists. Open a private browser window and search: Your full name plus "developer" or your city; Your usual username or handle; Your name plus your…
- 4Build a brand that fits your personality, including if you are quietYou do not need to be loud, funny or online all day. Many developers with strong reputations rarely post. They are known for: Thorough writing: a few detailed posts or READMEs that people bookmark…
Go deeper
Check yourself on this chapter
3 questions, right here once you are signed in. Your progress is saved as you read.