Chapter 1 · Practice 4 of 4
Build a brand that fits your personality, including if you are quiet
Why it matters
You do not need to be loud, funny or online all day. Many developers with strong reputations rarely post. They are known for:
- Thorough writing: a few detailed posts or READMEs that people bookmark.
- Quality contributions: careful pull requests and helpful issue comments.
- Being helpful in one community: answering questions in a forum, Discord or university group.
Pick the channels that match how you like to communicate. If writing drains you, a well-documented project and occasional comments may be enough. If you enjoy talking, short videos or meetup talks may suit you better.
The goal is a brand you can keep up for years. A style that feels unnatural will not last.
Do
- Choose activities you would do even without an audience
Avoid
- Forcing a loud, salesy style that does not match how you work