Tauseef FayyazA to Z
Glossary
Every concept in this sheet, plus the smaller terms it uses. Select a concept to open its card.
A
- About section
- The free-text section of a LinkedIn profile, up to 2,600 characters, where only the first few lines show before "see more".
B
- Banner
- The wide image at the top of a LinkedIn profile, behind your photo.
C
- Consistent presence
- Using the same name, photo, one-line positioning and links across LinkedIn, GitHub, a personal site and any blog.
- Custom profile URL
- A short, readable LinkedIn address such as linkedin.com/in/yourname instead of the default one with random characters.
E
- Experience as results
- Writing each role on your profile as two or three short results with context and numbers, instead of a list of responsibilities.
F
- Featured section
- A LinkedIn profile section that pins posts, articles, links or files near the top of your profile.
H
- Headline
- The line under your name on LinkedIn, shown next to every post, comment and search result.
N
- Niche
- The specific area you choose to be known for, narrow enough to be memorable and broad enough to post about for a year.
P
- Personal brand
- What people in your field think of when they hear your name: the topics, skills and way of working they associate with you, built from what you share and do in public.
- Positioning statement
- One sentence saying what you do, for whom and with what proof, which becomes the base of your headline, About section and bio everywhere.
- Profile photo
- A clear, recent head-and-shoulders photo with good light and a plain background, where your face fills most of the frame.
- Proof of work over proof of authority
- Building credibility by showing what you have built, shipped, fixed or learned, rather than by titles, follower counts or claims of expertise.
R
- Real branding versus influencer habits
- The difference between sharing useful work and experience, and chasing reach with engagement bait, recycled viral templates and exaggerated stories.
T
- Target audience
- The specific people you write for, such as junior frontend developers, hiring managers in fintech or engineers moving into management.
V
- Voice and values
- How you sound when you write, such as direct, warm or funny, and the principles you will not trade, such as honesty about failures or no engagement bait.
Y
- Your story
- A short, true account of how you got to where you are and where you are heading, built from turning points such as a career switch, a hard project or a lesson learned.