Stage 2 · Lesson 6 of 7
Writing for clients
Most freelance work is won and kept in writing: proposals, descriptions, outreach, updates and delivery notes. Aim for , meaning short, clear and polite English. Put one idea in each sentence.
Avoid jargon unless the uses it. End every message with a specific question or next step. Picture a busy person reading on a phone.
Tools such as or can flag long sentences and mistakes, but keep your own words. Practise by rewriting your case studies and bio for a non-technical reader. Clear writing makes you look reliable before you have delivered anything. A client with no reviews to go on needs exactly that.
Common traplong, over-formal messages full of apologies that hide the actual point.
A question to check yourself, an AI practice session and 1 cheat sheet entry come when you add the roadmap to your account. Add it
Resources for this stage
Start with
- CourseFreeGoogle Technical Writing Courses
Google
Short free courses on clear, concise writing: use them on your case studies and bio