Stage 1 · Lesson 4 of 8
Developer relations: helping outside developers succeed
, or DevRel, helps developers outside the company succeed with a product. The people doing it are often called developer advocates. They write tutorials, build sample apps, give talks and record videos.
They answer questions in forums and chat, run and grow a community around the product. They also carry developer feedback back to the product team. The role exists mainly at companies whose customers are developers.
Examples are companies selling an API (a way for other programs to use their service), , or developer tools. People who do well enjoy both building and teaching, explain things clearly and are patient with beginners. You will need to code at a working level.
Common trapseeing DevRel as travel and social media fame. The job is measured, and teams are cut when they cannot show impact. The most valued work is often quiet: fixing a broken or reporting a pattern of setup failures.
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Resources for this stage
Start with
- GuideFreeSVPG Articles (Silicon Valley Product Group)
Silicon Valley Product Group
Short free essays on what the product role is for, from the author of Inspired