Data Visualization Best Practices

Chapter 1 of 7 · 4 practices · 3 min · 3-question quiz

Start from the question and choose the chart

The right chart follows from the message and the shape of the data. These practices pick a chart type before any styling happens.

Start: Write the chart's message in a sentence before you draw it

4 practices in this chapter

  1. 1Write the chart's message in a sentence before you draw itThe Analysis Function's chart guidance says that if you cannot write down the message your chart gives in a few sentences, you should rethink the chart. A message is a finding, not a topic: The…
  2. 2Match the chart type to the relationship you want to showMost messages fall into a handful of relationships, each with a natural chart: The Analysis Function recommends a line chart rather than bars when there is more than one time series, and suggests a…
  3. 3Use pie charts only for a few categories with one dominant shareThe Analysis Function limits pie charts to part-to-whole data with five categories or fewer, ideally where one category dominates, and notes they are hard to understand when magnified, which matters…
  4. 4Split crowded charts into small multiplesThe Analysis Function notes that more than four lines often makes a line chart too cluttered, and recommends a maximum of four categories in each stacked bar and four bars per cluster. When you have…

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