Data Visualization Best Practices

Chapter 1 · Practice 2 of 4

Match the chart type to the relationship you want to show

From Start from the question and choose the chart

Why it matters

Most messages fall into a handful of relationships, each with a natural chart:

RelationshipUsually best
Compare categories or rank themBar chart, sorted; dot plot
Change over timeLine chart
DistributionHistogram, box plot
Relationship between two measuresScatter plot
Part of a wholeStacked bar; pie only in narrow cases
Exact values people will look upA table

The Analysis Function recommends a line chart rather than bars when there is more than one time series, and suggests a dot plot as an alternative to a bar chart when the values do not sit near zero. When readers need precise numbers rather than a pattern, a well-formatted table beats any chart.