Freelancing: Direct clients

Sefism.

A to Z

Glossary

Every concept in this sheet, plus the smaller terms it uses. Select a concept to open its card.

A
Account health
Staying within platform rules: one account per person, no shared or rented accounts, no bought reviews, accurate identity and location, and no off-platform payments.
Asking for a review
After a good delivery, asking the client to leave feedback, and on direct work asking whether you can quote them as a testimonial.
Asking for referrals
Asking a happy client or contact, at a good moment, whether they know one specific kind of person who has the problem you solve.
B
Booking link
A scheduling link, from a tool like Calendly, where a prospect picks a short discovery call slot that fits your calendar and time zone.
Business basics
The small things that make you look like a business: a consistent name, a professional email address, a simple logo or photo and the same description everywhere.
C
Capacity planning
Tracking how many hours your projects really take and how many you have, before saying yes to new work.
Case study
A short write-up of one piece of work: the problem, what you did and why, the result, and a link or screenshots.
Change request
A written note when the client asks for something outside the scope: what is new, its extra price and how it moves the deadline, agreed before you do it.
Channel mix
Getting clients from more than one source, such as a platform plus referrals and a portfolio site, so one change does not stop your income.
Client-ready writing
Short, clear, polite English: one idea per sentence, no jargon unless the client uses it, a clear next step at the end of every message.
Cold outreach that is not spam
A short, personal message to one business you researched, naming one specific problem you noticed and one way you could help, with an easy next step and at most one follow-up.
Currency conversion cost
The difference between the mid-market exchange rate and the rate you actually get, plus fixed fees, when dollars or euros become your local currency.
D
Demand check
Counting real signs that people pay for your service: job posts on Upwork, competing Gigs and their review counts on Fiverr, or businesses asking for help on LinkedIn and in local groups.
Deposit
Part of the price, often a third to a half, paid before you start, with the rest due at milestones or on delivery.
Discovery call
A short first conversation, often 15 to 30 minutes, where you ask about the client's goal, current situation, deadline, budget and who decides, before you quote.
Dispute
A formal disagreement about payment or delivery.
E
Eligibility to freelance
Whether you are allowed to take paid work: platform age rules (18 or over to withdraw on Fiverr, for example), student visa conditions, your employment contract and local registration rules.
F
Fake cheque and overpayment scam
A client pays by cheque or transfer for more than agreed and asks you to send the difference back.
Fake client scam
A "client" who wants you to install software, allow remote access, open an account in your name, buy equipment, pay a fee or chat on Telegram before any contract.
H
Handling revisions
Collecting all feedback for a round in one list, confirming which items are in scope, fixing them, and summarising what changed on redelivery.
Handover
The final package: files, repository access, logins transferred to the client, a short guide to running or editing the work, and what support is included afterwards.
Honest testimonial
A short quote from someone you really worked for, such as a university society, an open source maintainer, a family business or a teacher, saying what you did and how it went.
Hourly versus fixed price
Hourly means the client pays for time worked; fixed price means one price for a defined result.
I
Identity verification
Confirming who you are to a platform with a government ID and sometimes a video check.
Income records
A monthly record of every payment received, the fees taken, the conversion rate and any business expenses, with invoices and statements saved.
Invoice
A dated, numbered request for payment with your details, the client's details, the work, the amount and currency, the due date and how to pay.
K
Kickoff
The start of a project where you confirm scope, deadlines, the client's inputs, how and when you will communicate, and who approves the work.
L
LinkedIn headline for services
The line under your name, rewritten to say what you do for whom, such as "I build booking websites for clinics and salons".
LinkedIn Service Page
A free section of your LinkedIn profile listing the services you offer, a description, work location, remote availability and an optional starting hourly rate.
M
Milestones
Splitting a project into parts, each with a deliverable, a date and a payment.
N
Niche
A narrow combination of the service you offer and the clients you serve, such as Shopify speed fixes for small clothing stores or data dashboards for clinics.
O
Ownership of the work
Who owns the code, designs or content you produce, and when ownership passes to the client, usually on full payment.
P
Payment fees
What your payment rail takes with no platform in the middle: transfer fees, currency conversion margins and sometimes receiving fees, charged by services such as Payoneer, Wise or your bank.
Payment rails by country
The services that can move money to you, which differ by country.
Pipeline
A simple table of every prospect, where the conversation is (contacted, replied, call, proposal, won, lost) and the next action with a date.
Portfolio piece
A finished example of the exact service you sell, which a client can open, such as a live site, a before-and-after, a demo video or a repository with a readme.
Portfolio site
A simple one-page site with your service, three case studies, a short bio, your rates or starting price and a clear way to contact you.
Posting about your work
Sharing short posts on LinkedIn or elsewhere about problems you solved, before-and-afters and lessons, written for the clients you want rather than for other developers.
Pricing in the fee
Setting your price so that what you keep, after the platform or payment fee, is what you wanted to earn.
Productised service
A service with a fixed scope, fixed price and fixed delivery time, described like a product: what is included, what is not, and what the client must provide.
R
Raising your rates
Charging new clients more as your portfolio and reviews grow, and giving existing clients notice before their rate changes.
Rate floor
The lowest rate that still covers your costs, platform and payment fees, taxes and the unpaid hours spent on proposals, messages and admin.
Red flag client
Warning signs: pressure to move off the platform or to Telegram or WhatsApp before a contract, payment promised later, requests for free samples, very high pay for vague work, or refusal to put anything in writing.
Referral habit
A routine of asking every happy client for an introduction, thanking people who refer you, and keeping in touch with past clients every few months.
Repeat client
A client who hires you again.
Retainer
A monthly agreement for a set amount of work or availability, such as ongoing site updates, fixes and reports, paid each month.
Revision limit
The number of rounds of changes included in the price, and what counts as a revision versus a new request.
S
Sample project
A project you choose and build yourself to show a service, such as redesigning a real-looking business site or automating a public dataset, clearly labelled as a sample.
Scope of work
A written list of the deliverables, what is not included, the client's inputs, the timeline and how the work will be accepted.
Selling an outcome
Describing your service as the result the client gets, such as "a fast landing page that collects sign-ups", rather than the skill you use, such as "React developer".
Service page on your site
One page on your portfolio site describing a single service: who it is for, what is included, a starting price, the steps, case studies and how to book a call.
Skills inventory
An honest list of what you can deliver today without a tutorial open, each with a piece of evidence: a project, a course assignment, a repository or work someone else used.
Status update
A short, regular message: what is done, what is next, any blocker or question, and when the next update will come.
Subcontracting and a small agency
Passing part of your work to other freelancers you pay and supervise, and eventually running a small team under one name.
T
Tax on freelance income
Freelance income is usually taxable where you live, and some countries have special rules or registrations for exporting IT services.
Time budget
The hours per week you can reliably give to client work, after classes, exams, a job and rest, written down before you accept anything.
Time zone overlap
The hours when both you and the client are working.
U
Unpaid test task
A request to complete real work for free as a "test" before being hired.
W
Warm network
People who already know you: classmates, teachers, former employers, family businesses, society and community contacts, and their contacts.
Withdrawal method
How money leaves a platform or reaches you: a local bank transfer, Payoneer, PayPal where available, or a wire.
Written agreement
The terms both sides agree before work: scope, price, payment schedule, revisions, deadlines, ownership, confidentiality and how either side can end it.
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