DeveloperRelations.com (DevRelCon)
A free library of talks, guides, podcasts, reports and case studies about developer relations from the team behind the DevRelCon conferences. Guides include what developer relations is, the four pillars of DevRel, whether you need to be a developer to work in it and how to get a job in DevRel.
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Hoopy (DevRelCon)
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What it is
DeveloperRelations.com is run by Hoopy, the company behind the DevRelCon conferences. It collects resources for people working in or moving into developer relations: recorded conference talks, practical guides, podcasts, reports, case studies and origin stories of DevRel teams. The content is free to read and watch; Hoopy also sells DevRel training and consulting to companies.
Guides listed on the site include:
- What is developer relations?
- The four pillars of developer relations (advocacy, marketing, enablement and community).
- Do you need to be a developer to work in DevRel?
- How to get a job in DevRel, with advice from hiring managers.
- Developer evangelism and GitHub metrics, on measuring more than stars.
Why it is worth your time
DevRel is a young, loosely defined field, and much of the useful knowledge comes from practitioners describing what worked and what did not. The talks and case studies show the range of DevRel roles, from content-heavy advocate jobs to community management to developer experience work close to the product team. The guide on getting a job is a good reality check before you start building a public portfolio.
The material on metrics is especially valuable. DevRel teams are often cut when a company cannot see their impact, so learning early how to report meaningful outcomes, such as activation, retention or product feedback that changed a roadmap, protects your career.
How to use it
- Read the introductory guides first, then the four pillars guide, and decide which pillar appeals to you most.
- Watch two or three talks about measuring DevRel impact.
- Read the job guide and compare it with ten real DevRel postings.
- Use the case studies to prepare questions for people in DevRel roles you meet at meetups or online.
Limits
The site reflects the DevRelCon community, which leans towards companies with developer products and established DevRel teams. Early-stage startups often combine DevRel with marketing, sales engineering or support, which the site covers less.
Free vs paid
The talks, guides and articles are free. Conference tickets, training and consulting are paid.
Common questions
Is this for beginners? Many guides are introductory; some talks assume you already work in the field.
Does it list jobs? It focuses on learning resources. Look for jobs through community channels and company careers pages.
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