Stage 2 · Lesson 4 of 7
Waitlists and what they prove
A is a list of people who gave you their email so they hear when the product launches. It is useful. It gives you people to interview, early testers and a first audience for launch day.
But it is a weak , because giving an email costs nothing. You can make it stronger. Ask one question when people sign up, such as "What do you use today?".
Email every new subscriber and ask why they joined. Track where each sign-up came from. Keep the list interested with short, honest progress notes.
Common traptreating a big number, such as 500 sign-ups from one viral post, as proof of demand when few of those people would pay.
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