Chapter 1 of 8 · 4 practices · 3 min · 3-question quiz
Pick your formats
Every format has strengths and costs. Choose based on your goal, your audience and what you can keep doing, not on what is trending.
Start: Start from your goal and your reader, then pick the format4 practices in this chapter
- 1Start from your goal and your reader, then pick the formatFormats are tools. Before choosing one, write down two things: what you want the content to do and who it is for. Then match: Most developers do best with one main format they are good at and one or…
- 2Choose formats that suit how you like to communicateYou will keep doing what you enjoy and stop doing what drains you. Be honest about your strengths: You like writing and explaining in detail: blog posts and newsletters; You think in short, sharp…
- 3Keep at least one channel where you own the connectionOn social platforms, the algorithm decides who sees your work, and rules change without notice. Two channels give you a more direct connection: Your own site with an address you control; An email…
- 4Decide which language and region you are writing forWriting in English reaches a global audience but competes with a huge amount of content. Writing in Urdu, Hindi, Arabic or another language reaches fewer people but often fills a real gap, especially…
Check yourself on this chapter
3 questions, right here once you are signed in. Your progress is saved as you read.