Freelancing

Stage 5 · Lesson 3 of 7

Referral asks and a simple pipeline

Landing your first clients

Keep every , meaning every possible , in a simple table. Record the name, where they came from, the stage they are at (contacted, replied, call, proposal, won, lost) and the next action with a date. This table is your .

It turns hoping into a routine. It also shows which source brings replies, whether , outreach or posts, so you can do more of what works. When someone helps you, thank them and tell them how it went.

When a project goes well, practise : does that client know one other business with the same problem? A tool like Notion or a spreadsheet is enough.

Common traprelying on memory, so follow-ups slip and interested prospects quietly go cold while you look for new ones.

A question to check yourself, an AI practice session and 2 cheat sheet entries come when you add the roadmap to your account. Add it

Resources for this stage

Keep handy

  • A simple prospect pipeline with stages, next actions and dates

  • Let prospects book discovery calls without back and forth

Also worth your time

Mark this stage as not done?