Stage 2 · Lesson 6 of 7
Deciding the threshold before the test
Before you run any test, write down what result counts as a pass. Also write what you will do if you miss it. This is your , sometimes called kill criteria.
For example: "At least 5 from 200 targeted visitors in two weeks, or I change the customer." Good numbers differ by product. Base yours on what would make the product worth your time, not on a figure from a blog.
Deciding in advance matters. Once you love an idea, you will explain away weak results: the timing was wrong, the page was ugly, people were busy.
Common trapmoving the goalposts after the test, or testing with no threshold at all, so nothing ever gets decided.
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