Stage 2 · Lesson 7 of 7
Store research: rankings, reviews and gaps
For a mobile app, the stores are both your market research and your competition. This is . Search the and for the words your customers would type.
Note the top ten apps. Write down their prices and how they charge: a , a or a one-time unlock. Check when each was last updated.
Read their recent one- and two-star reviews closely. They name missing features, bugs, pushy paywalls (screens that block you until you pay) and platforms that get ignored. A category full of old, poorly rated apps is an opportunity.
Common trapentering a category ruled by free apps from big companies, where users do not expect to pay, without a clear reason they would pay you.
A question to check yourself, an AI practice session and 1 cheat sheet entry come with the full roadmap. Unlock