Stage 1 · Lesson 5 of 7
Your positioning statement
A turns the last three topics into one sentence you can reuse everywhere. The pattern is: "I help [audience] with [problem] through [your skill or experience]." For example: "I help junior developers write code that holds up in production, through lessons from building payment APIs."
You do not publish it word for word. It works as a filter. Your , , and every post idea should fit inside it.
If an idea does not fit, one of two things is true. Either it is a sub-theme you have not named yet, or it is a post you should skip. Write three versions and read them aloud. Pick the one a stranger would understand without any background.
A question to check yourself, an AI practice session and 1 cheat sheet entry come with the full roadmap. Unlock
Resources for this stage
Start with
- GuideFreeLearn In Public
Shawn Wang (swyx)
The short essay behind sharing what you learn as you learn it, the core of a credible brand