Who does what on a product team

Job titles vary, but the work is similar across companies. Product designers own flows and screens, from research through to handoff. UX researchers plan and run studies, mostly in larger teams.

UI or visual designers focus on the look and on the design system. Content designers or UX writers own the words on screen. Design engineers are often frontend developers with a strong eye for design, and they build components and prototypes in code.

Product managers own the problem and the priorities. Engineers own how it gets built. Knowing this tells you who to ask, and which path in this roadmap fits you.

Smaller companies and startups combine roles. A junior designer may do both research and UI, and a developer may be the only designer.