Stage 1 · Lesson 5 of 5

Choosing one service to start

A service you can sell is one format, for one kind of client, with one clear result. "AI video" is a skill; "five vertical a month for skincare brands, delivered in 9:16 and 4:5" is a service. A narrow offer is easier to show in a portfolio, easier to price and easier for a client to say yes to.

Pick it from three things: what you can already make well, a kind of business you understand (perhaps your family's shop or your city's restaurants) and real that ask for it. Read some live job posts on and before deciding.

The Freelancing roadmap at /roadmaps/freelancing/ covers niches, platforms and in depth.

Common trapoffering everything to everyone and being remembered for nothing.

A question to check yourself, an AI practice session and 1 cheat sheet entry come with the full roadmap. Unlock

Resources for this stage

Start with· follow one of these

CourseFree
Meta Blueprint
Meta · Beginner
Free official courses on how ads, audiences and creative work on Facebook and Instagram, the platforms most ad clients use
ToolFree
Canva
Canva
Browse its templates for ads, thumbnails and brand kits: a fast survey of what businesses design every week

Practise

Meta Ad Library
Search any brand and see every ad it runs on Meta right now: the best free study of what clients buy
Upwork
Search job posts for AI image work and note the deliverables, sizes and budgets clients ask for

Keep handy

Fiverr
Search as a buyer: see how others package AI video and image services, and what reviews praise

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