Stage 2 · Lesson 6 of 6
Brand consistency
A brand is recognised by repetition: the same colours, fonts, logo , tone of voice and image style every time. Clients care about this more than any single beautiful asset. Before starting, ask for or build a : logo files, colour codes, fonts, examples they like and things they never want.
Then check every piece against it. AI makes consistency harder, because every generation can drift in style, lighting or character. That is why the prompting stage focuses on references and reusable prompts.
Common trapdelivering ten individually lovely assets that look like they came from ten different companies.
A question to check yourself, an AI practice session and 2 cheat sheet entries come with the full roadmap. Unlock
Resources for this stage
Start with· follow one of these
- ToolFreeDaVinci Resolve
Blackmagic Design · Beginner
The official Beginner's Guide teaches editing, colour and sound on a free editor professionals use
- GuideFreeGoogle Fonts Knowledge
Google Fonts · Beginner
Free, short lessons on choosing and using type, from Google Fonts: readable text on every asset