AI video and design for clients

Stage 2 · Lesson 4 of 6

Sound, voice and captions

Video fundamentals AI does not replace

carries more of a video than most beginners expect. A clear voiceover, music that matches the pace and small sound effects on cuts make cheap visuals feel finished. matter as much: many people watch with the sound off, so on-screen text must carry the message alone.

Keep captions short, high-contrast and away from the edges where platform buttons sit. Music needs rights too; a track you like is not one you can use in a client's ad, so use licensed libraries or a tool whose terms cover . Levels matter: the voice should sit clearly above the music.

Common trapan ad that only makes sense with the sound on, shown to people who never turn it on.

A question to check yourself, an AI practice session and 3 cheat sheet entries come with the full roadmap. Unlock

Resources for this stage

Start with· follow one of these

  • ToolFree
    DaVinci Resolve

    Blackmagic Design · Beginner

    The official Beginner's Guide teaches editing, colour and sound on a free editor professionals use

  • GuideFree
    Google Fonts Knowledge

    Google Fonts · Beginner

    Free, short lessons on choosing and using type, from Google Fonts: readable text on every asset

Practise

Keep handy

Also worth your time

  • Why some ideas are remembered: simple, unexpected, concrete stories are what good hooks are made of

  • A film editor's short classic on why and when to cut, which applies directly to stitching AI clips

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