Stage 2 · Lesson 6 of 6

Brand consistency

A brand is recognised by repetition: the same colours, fonts, logo , tone of voice and image style every time. Clients care about this more than any single beautiful asset. Before starting, ask for or build a : logo files, colour codes, fonts, examples they like and things they never want.

Then check every piece against it. AI makes consistency harder, because every generation can drift in style, lighting or character. That is why the prompting stage focuses on references and reusable prompts.

Common trapdelivering ten individually lovely assets that look like they came from ten different companies.

A question to check yourself, an AI practice session and 2 cheat sheet entries come with the full roadmap. Unlock

Resources for this stage

Start with· follow one of these

GuideFree
Google Fonts Knowledge
Google Fonts · Beginner
Free, short lessons on choosing and using type, from Google Fonts: readable text on every asset
BookPaid
Refactoring UI
Adam Wathan and Steve Schoger · About $99
Practical rules for hierarchy, spacing, colour and contrast that apply straight to ads and thumbnails

Practise

Meta Ad Library
Pick three ads in one industry and rebuild them to learn their structure
Canva
Rebuild real ads and thumbnails with brand colours and fonts, then change one element at a time

Keep handy

Adobe Color palette generator
Build palettes from harmonies or a photo, and check contrast and colour-blind views before delivery

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The Non-Designer's Design BookGo deeperPaid
Contrast, repetition, alignment and proximity: the four principles behind every clean layout