Stage 2 · Lesson 1 of 6
Hooks and the first second
A is whatever stops someone scrolling. In a feed, people decide in a moment whether to keep watching or looking. In video, the hook is the first one to three seconds: a surprising image, a bold claim, a question, a before-and-after or a person speaking straight to camera.
In an image or , it is the one element that reads instantly, such as a face with clear emotion or a few large words. Write several hooks for every piece and test them; a better hook often matters more than a better middle.
Common trapspending all your AI credits on a beautiful scene and opening with a slow logo, so nobody sees the beautiful part.
A question to check yourself, an AI practice session and 1 cheat sheet entry come with the full roadmap. Unlock
Resources for this stage
Start with· follow one of these
- GuideFreeGoogle Fonts Knowledge
Google Fonts · Beginner
Free, short lessons on choosing and using type, from Google Fonts: readable text on every asset
- BookPaidRefactoring UI
Adam Wathan and Steve Schoger · About $99
Practical rules for hierarchy, spacing, colour and contrast that apply straight to ads and thumbnails