Stage 2 · Lesson 5 of 6
Colour and contrast
sets mood and guides attention. A , such as complementary (opposites on the colour wheel) or analogous (neighbours), gives a palette that feels intentional. Contrast between text and background decides whether people can read it, including people with ; a shows you.
Brands usually have fixed colours, given as such as #1A73E8, and every asset should use them. In video, colour grading means adjusting the look of all clips so they match; AI clips from different runs often differ in colour, so grading pulls them together.
Common trapa palette that looks great on your laptop and turns muddy on a cheap phone screen in daylight.
A question to check yourself, an AI practice session and 1 cheat sheet entry come with the full roadmap. Unlock
Resources for this stage
Start with· follow one of these
- GuideFreeGoogle Fonts Knowledge
Google Fonts · Beginner
Free, short lessons on choosing and using type, from Google Fonts: readable text on every asset
- BookPaidRefactoring UI
Adam Wathan and Steve Schoger · About $99
Practical rules for hierarchy, spacing, colour and contrast that apply straight to ads and thumbnails