AI video and design for clients

Stage 2 · Lesson 4 of 6

Typography on images

Design fundamentals AI does not replace

is how text looks: the typeface, size, weight, spacing and . On ads and , text must be readable in a second at small sizes, so use few words, a strong weight and high contrast with the background. Pair at most two typefaces: one for headlines, one for supporting text.

(the space between lines) and kerning (the space between letters) make text feel professional or amateur. AI image models have improved at spelling, and some are built for text in images, but text is still where errors hide. Many designers add final text in Canva, or Figma instead, so it is editable and exact.

Common trapdelivering a misspelled brand name baked into the image.

A question to check yourself, an AI practice session and 1 cheat sheet entry come with the full roadmap. Unlock

Resources for this stage

Start with· follow one of these

  • GuideFree
    Google Fonts Knowledge

    Google Fonts · Beginner

    Free, short lessons on choosing and using type, from Google Fonts: readable text on every asset

  • BookPaid
    Refactoring UI

    Adam Wathan and Steve Schoger · About $99

    Practical rules for hierarchy, spacing, colour and contrast that apply straight to ads and thumbnails

Practise

  • Pick three ads in one industry and rebuild them to learn their structure

  • Rebuild real ads and thumbnails with brand colours and fonts, then change one element at a time

Keep handy

Also worth your time

  • Why some ideas are remembered: simple, unexpected, concrete stories are what good hooks are made of

  • Contrast, repetition, alignment and proximity: the four principles behind every clean layout

Mark this stage as not done?