Stage 1 · Lesson 5 of 5
Choosing one service to start
A service you can sell is one format, for one kind of client, with one clear result. "AI video" is a skill; "five vertical a month for skincare brands, delivered in 9:16 and 4:5" is a service. A narrow offer is easier to show in a portfolio, easier to price and easier for a client to say yes to.
Pick it from three things: what you can already make well, a kind of business you understand (perhaps your family's shop or your city's restaurants) and real that ask for it. Read some live job posts on and before deciding.
The Freelancing roadmap at /roadmaps/freelancing/ covers niches, platforms and in depth.
Common trapoffering everything to everyone and being remembered for nothing.
A question to check yourself, an AI practice session and 1 cheat sheet entry come with the full roadmap. Unlock
Resources for this stage
Start with· follow one of these
- CourseFreeMeta Blueprint
Meta · Beginner
Free official courses on how ads, audiences and creative work on Facebook and Instagram, the platforms most ad clients use
- CourseFreeRunway Academy
Runway · Beginner
The free AI for Advertising course walks from ad concept to delivery with AI video tools