Stage 1 · Lesson 3 of 5
Video formats clients pay for
Five formats make up most paid AI video work. are videos for paid placements on Meta, TikTok or YouTube, usually 6 to 30 seconds, made in several versions to test. look like a customer talking to their phone; UGC means user-generated content.
show how a product or process works, often 30 to 90 seconds with a voiceover. Shorts and Reels are vertical videos for organic reach, where the first two seconds decide everything. use a digital presenter for training, onboarding or translated versions of one script.
Each format has its own length, pace and success measure, so clients judge them differently.
Common trapselling "AI videos" in general, when a client is looking for a specific format that solves a specific problem.
A question to check yourself, an AI practice session and 4 cheat sheet entries come with the full roadmap. Unlock
Resources for this stage
Start with· follow one of these
- CourseFreeMeta Blueprint
Meta · Beginner
Free official courses on how ads, audiences and creative work on Facebook and Instagram, the platforms most ad clients use
- CourseFreeRunway Academy
Runway · Beginner
The free AI for Advertising course walks from ad concept to delivery with AI video tools