Stage 2 · Lesson 8 of 8
Validating with an audience
Digital products are easy to copy and hard to find. So an audience of the right people is your strongest way to test an idea. This approach is called .
Share useful free work where your buyers gather: a free component, a short template, a code snippet or a thread of tips. Watch what people save, share and ask about. Then offer a paid version of the thing people clearly wanted, as a , to that same audience. This tells you what to build and gives you your first buyers.
Common trapbuilding a large paid product in private for months, then looking for an audience on launch day, when nobody is listening yet.
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