Stage 2 · Lesson 5 of 8
Pre-sales: the strongest signal
Money is the clearest proof that someone wants what you are building. A means taking payment before the product is finished. With a business, a firm written commitment, such as a signed , can also count.
A fair pre-sale usually offers a founding-customer discount, a realistic delivery date and a full refund if you do not deliver. Even three pre-sales tell you more than hundreds of sign-ups. You can take them with a simple from your .
Be careful. Only sell what you can deliver, write the refund promise down and keep it.
Common traptaking money for a vague product with no date. That damages trust and can break .
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