LinkedIn and personal branding

Stage 2 · Lesson 2 of 8

Banner with offer, audience and call to action

Your profile as a landing page

The is the large image behind your . Most people leave it as the default blue. Used well, it is a billboard at the top of your profile.

Give it one short line saying what you do and who it is for. You can add one , a line that tells visitors what to do next. Examples are "Writing weekly about performance" or where to find your .

Keep the text large. Keep it away from the bottom left, because your photo covers that corner on a phone. Make one simple design in a tool like Canva, in a style you can reuse for carousels later.

Common trapcramming in logos, a list of technologies and a quote, when one clear message beats five small ones.

A question to check yourself, an AI practice session and 1 cheat sheet entry come with the full roadmap. Unlock

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