LinkedIn and personal branding

Stage 2 · Lesson 4 of 8

Experience as stories with results

Your profile as a landing page

Most list duties, such as "Responsible for developing features using ." Duties say what you were supposed to do. Results say what happened because you did it.

So write your experience as results, not duties. Rewrite each role as two to four short points. Each point says what you did, how you did it and what changed.

Add a number wherever you honestly can: "Rebuilt the search page with , cutting load time from 3.2s to 0.9s." Internships, university projects and freelance work all count. If you have no numbers, use scale or outcome instead.

How many people used it, which team adopted it, or what did it replace? Keep every claim true and specific, because anyone you worked with may read it.

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