LinkedIn and personal branding

Stage 2 · Lesson 6 of 8

Skills, photo and custom URL

Your profile as a landing page

These small details make a profile look finished and help people find it. Start with skills. filter their searches by skills, so list the ones your target role asks for and pin the most relevant at the top.

Remove old skills that pull your profile in a different direction. Endorse people whose work you actually know, rather than swapping . For your , use a clear, well-lit shot where your face fills most of the frame.

Choose a plain background and the expression you would have meeting a colleague. Last, set a custom address for your profile. look like linkedin.com/in/yourname instead of the default with random numbers. Use yours on your CV, and email signature, so every link looks consistent.

A question to check yourself, an AI practice session and 2 cheat sheet entries come with the full roadmap. Unlock

Resources for this stage

Start with· follow one of these

Keep handy

Also worth your time

Mark this stage as not done?