LinkedIn and personal branding

Stage 2 · Lesson 5 of 8

Featured section and profile link

Your profile as a landing page

The sits near the top of your profile. It shows posts, links or files as large cards, so it is the place for your best . That could be your strongest project, a post that explains your niche well, or your .

Choose two or three items that repeat your core message, not everything you have made. The profile link appears under your . Point it at the one place you most want visitors to go, usually a portfolio or GitHub.

Both should tell the same story as your headline and . Check them every quarter. Old items from two years ago quietly weaken the niche you are building now.

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